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Diana Cabreja
A break in a chaotic day can feel like a magical moment.
What's going on?
Generation Z faces high levels of anxiety due to the academic demands at universities and technological institutes, such as INTEC or ITLA. In the midst of this pressure, finding a moment of rest can feel like something magical.
What will we do?
To address this need, the company proposes creating a safe space on campus where students can relax with “The Fairy Advise Mother,” an AI assistant that offers advice and guidance during times of stress. This relaxation area will feature sound-cancelling technology to eliminate external noise and immersive audio with personalized music tailored to the user’s tastes, creating an ideal environment to relieve anxiety.
Example of user interaction with The Fairy Advise Mother:
Social media activation:
Art Direction and Creativity:
Diana Cabreja
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